Don’t Just Advertise. Rank.

Command Coastal BC’s #1 Digital Authority.

6.19M

Annual Digital Impressions

Massive Brand Reach

121K

High-Intent Clicks

Engaged Searchers

8.1

Avg. Google Position

Page 1 Authority

The Print Powerhouse

Vancouver Island & Coastal BC’s Top Fishing Resource

80,000

Annual Copies

Distributed across BC, Alberta, Ontario, and Washington State.

82%

Boat Ownership

Our readers have massive buying power and invest heavily in gear and marine services.

54%

Reference Rate

Over half our readers keep every issue for long-term reference. Your ad lasts years.

The $381 Million Market Opportunity

Active Boat Buying Intent from the Island Fisherman Audience

$156M

Immediate Sales

33.6% of our readers are currently planning a boat purchase.

$225M

Market Potential

48.6% of readers are actively considering a new vessel.

$62k

Average Budget

High-value consumers ready to invest in premium marine brands.

Powering the BC Fishing Economy

💰

$1.3 BILLION MARKET
The total annual value of BC’s sport fishing industry.

⚓

THE ONLY COASTAL VOICE
We are the sole dedicated coastal fishing media property in BC.

🏆

GEAR BRAND AUTHORITY
The trusted resource for BC’s most active gear and tackle buyers.

🌲

LODGE & GUIDE NETWORK
Unparalleled access to the pro-sumers outfitting the coast.

What Our Partners Say

“

“I have had people call me directly off the ad to explore purchasing a vehicle from us strictly because we support your magazine. That shows the maturity level of the readership.”

Harris Oceanside Chevrolet Buick GMC
Managing Partner
“

“Island Fisherman magazine builds a fishing community like no other. It makes a real effort to offer unbiased commentary and information… We love being part of it.”

Buzzbomb Tackle Inc.
Tim Dolden, Owner
“

“A true pleasure to work with over the last 12 years. We are proud partners of IFM and look forward to continuing to grow our business with their team at our side.”

Nootka Marine Adventures
Lodge & Resort Partner

The Lead Generation Advantage

Passive Advertising

  • Average Industry CTR of 0.46%
  • Audience is browsing, not buying
  • Ends when budget stops

IFM Omni-Channel Authority

  • 1.90% Search CTR (4x Industry Avg)
  • Subscribers across Canada and the US
  • Permanent Search and Print Authority

Ready to Reach the Most Serious Anglers?

Secure your spot in our 2026 Print and Digital editions.

Call: (250) 667-4801 | info@ifishmag.com

Request a Media Kit